Khushi’s blog

  With my first trimester closing fast, I have come to fully appreciate the thrilling yet challenging lifestyle that comes with pursuing this degree. Though very rich in new learning and opportunities, the experience has not been without its own share of challenges that have been put to some of my boundaries. A Day in the Life An MBA student's typical day is, by no means, a sprint. They start at 7:30 A.M. and I was sitting in class at 9:00 A.M. I am learning so much. Classes can run into the evening, and sometimes it is still going when it hits 4:30 P.M. It's big, with multiple lectures all in a row that seems to leave little time for breaks. The subjects are all interesting-the topics are some of the most creative that have been seen in strategic management through financial accounting-and yet it is overwhelming for someone who is used to a quieter lifestyle. Once classes are done, the real work begins. Assignments loom large and threaten to command us into late night hours...

                                   Business Plan    (Blog 3) Identity of the business   Objectives: Create a welcoming environment for families and food lovers to enjoy diverse cuisines, with a focus on Indian specialties. Emphasize quality, health, and community engagement through a farm-to-table approach. Goals: Establish a loyal customer base within the first year of operation. Achieve a sustainable business model that supports local farms and minimizes food waste. Tenets: Transparency in sourcing and preparation of food. Commitment to health and wellness through nutritious offerings. Strong community ties, including partnerships with local charities. State of the Business: ...

In the competitive landscape of the global market, the marketing mix remains a cornerstone of effective business strategy. The 4 P’s of Marketing—Product, Price, Place, and Promotion—offer a comprehensive framework for analyzing and understanding how companies successfully position their offerings. In this blog, we will delve into the 4 P’s with a focus on Nike shoes, a leading brand in the athletic footwear industry. This analysis will not only highlight Nike’s strategic marketing efforts but also demonstrate how these principles can be applied to achieve competitive advantage. Product The first P in the marketing mix is Product, which refers to what the company is offering to its customers. Nike shoes are renowned for their innovation, quality, and performance. The company invests heavily in research and development to create cutting-edge footwear that meets the diverse needs of athletes and casual consumers alike. Nike’s product line includes various categories, such as running, bas...